About Us Kids

Peter Farber, principal, Executive Producer: Peter is the former Executive Director of NNFA-East, regional division of the National Nutritional Foods Association, trade association for the natural products industry. He has been a frequent speaker at Expo East and Expo West, and is a former contributor to the Natural Foods Merchandiser. He is also the principal for Wide-Eye Marketing LLC, a developer of multimedia product education in the natural products industry, producer of the 13 minute 3D animated movie on digestion and education, which was instrumental for Enzymedica in earning the Educational Initiative Award from the Nutrition Business Journal in 2006.

Steve Pullara, Co-Producer: Steve is a Philadelphia based New Jersey born singer/songwriter/artist, with a host of children’s music CDs in his catalogue and winner of the Parent’s Choice Approved award for his Musicroni and NARAS Honors, Best Audio for Children. Steve has sat on the Board of Governors of NARAS, the Phildelphia chapter of the Board of Directors of the Grammys, (expects to be reelected shortly) and is a Grammy Mentor, currently working with 7 children’s musicians.

Suzanne Conway, illustrator and CD cover artist: Suzanne graduated from Mount Holyoke College in 1986 (where she studied drawing and painting with Bonnie Miller). She also studied studio art and art history for several years at Massachusetts College of Art in Boston. Her work has been exhibited in individual and group shows in both Boston and Franklin counties. She has been commissioned to do caricatures of private individuals, character studies for the Fox TV Sports "Nut Night" campaign, cartoons for product packaging, and billboard and program illustrations for local theater. Several of her pieces are in private collections.

Justin Leone and Phillip Welty, Multimedia Developers: Justin and Phil design natural products industry multimedia product education for Wide-Eye Marketing. They work with video, 2D and 3D animation, motion graphics, text animation, character animation, sound, sound effetcs and voice-overs. In 2008, they will begin developing 2D and 3D cartoons and animated storylines for Wide-Eye Kids.